New Development Experience
From Planning to Sales and Sellout
Cindy Gokay’s new development experience began at One Park, a condominium project with more than 200 residences in Cliffside Park, New Jersey.
At the time, she had no prior new development experience, but recognized the opportunity and brought the project to her firm. She became involved approximately a year before sales launched, working with the development team on floorplan layouts, marketing direction, and preparing the project for market.
She started as a sales associate and eventually became assistant manager. It was where she learned the business from the ground up.
From there, she returned to Manhattan as Sales Director at Charlie West, followed by 30 East 31st Street and Dahlia on the Upper West Side.
Her responsibilities eventually expanded from managing individual developments to overseeing sales across an entire portfolio, including projects in their early planning stages, buildings with remaining sponsor inventory, and resale properties.
Over the years, she has worked directly with developers, architects, construction teams, marketing professionals, lenders, and attorneys. Her experience includes reviewing floorplans, developing pricing and marketing strategies, managing sales teams, negotiating contracts, and coordinating transactions through closing.
Today, that experience shapes how she approaches real estate from both sides of a transaction, whether she’s representing a seller, advising a buyer, or working with a developer.
One Park 320 Adolphus Avenue | Cliffside Park, NJ Sales Associate to Assistant Manager
Brought this condominium development of more than 200 residences to my firm and became involved approximately one year before sales launched. Worked closely with the development team on floorplan layouts, marketing direction, and launch preparation. Started as a sales associate and later became assistant manager, gaining firsthand experience in bringing a new development to market.
Charlie West 505 West 43rd Street | Manhattan Sales Director
Led sales for this condominium development of more than 120 residences, overseeing sales and marketing initiatives, including the rebranding of the project as Charlie West. Organized industry events with prominent real estate professionals and worked closely with lenders, attorneys, and construction teams to coordinate transactions and ensure a smooth process from contract to closing.
30 East 31 30 East 31st Street | Manhattan Sales Director
Led sales efforts resulting in the sellout of 30 sponsor residences within this 42 residence condominium development. Hired and trained the sales team, selected model apartments, and worked closely with construction to resolve outstanding issues. Led marketing initiatives, developed buyer and broker incentive programs to drive sales, negotiated directly with buyers and the sponsor, and coordinated with lenders, attorneys, and vendors to ensure smooth transactions through closing.
Dahlia 212 West 95th Street | Manhattan Sales Director
Led sales, pricing, and marketing efforts for this 36 residence condominium development. Worked directly with the developer on negotiations and served as the primary contact for sponsor communications. Trained additional sales personnel to manage daily sales and operations while continuing to oversee pricing, marketing strategy, and negotiations.
The Westly 251 West 91st Street | Manhattan Portfolio Sales Director
Oversaw sales strategy for this 52 residence condominium development, with involvement beginning during the early planning stages when the project was known as ERA. Worked with the development team on floorplan planning, marketing direction, and preparing the building for launch as part of my broader responsibility for the company's new development portfolio.
Additional Manhattan Developments 25 Broad PH Collection | 90 Morton Street | Others Portfolio Sales Director
Oversaw sales across additional Manhattan properties, including the penthouse residences at 25 Broad Street, 90 Morton Street, and other sponsor residences throughout Manhattan. Worked directly with developers on sales strategy, pricing, marketing, and day to day operations. Responsibilities also expanded to overseeing the company's resale division following its partnership with another brokerage.
Industry Recognition & Media
Cindy Gokay has been featured in The Real Deal, Real Estate Weekly, Turk of America, and USA News, with coverage of her Manhattan real estate experience, new development work, and insights into the residential market.
How This Experience Benefits Her Clients
Having worked directly with developers, Cindy understands how decisions about layouts, pricing, marketing, and sales are made long before a property reaches the market.
She brings that same perspective to her work with buyers and sellers. Whether she’s helping a buyer evaluate a new development or advising a seller on pricing and preparing an apartment for market, her approach is based on what she has learned from both sides of the business.
Contact Cindy Gokay to discuss your real estate plans.